Effective content marketing in a B2B segment is done by keeping your audience in mind, your business customer, and no other customer is as fickle and critical. The content marketing should resonate with how your business can help theirs by redirecting your B2B marketing strategies to reach them. Content should reach the target audience without being divisive. It should hold out naturally and organically to them because your customer needs valuable content.
B2B content marketing has emerged as a tool to satisfy the priorities of the end customers who are logic-driven and demand expertise. Informing the consumer with a piece of valuable information is a high-priority requirement for a B2B customer, a job that content marketing fulfils effectively and efficiently.
SEO practice is supported by content marketing, helping your audience to find what they are searching for, and making them explore your content on the website. This intimacy of content consumption brings them closer to your business, eventually increasing your customer base. As Adarsh Noronha, Director – Indian Sub-Continent at Hubspot, explains, “Have a discussion with your team regarding ‘W’s, whom you are selling? Where do you find them? What is the best way to reach them? What would they like to read that can resonate in their mind a positive vibe about your company that they are compelled to click there and get to your website and talk to you.”
From the perspective of a consumer’s journey, aligning your content strategies at every stage of their requirement becomes the most effective content marketing practised in today’s time.
Initially, start-ups or B2B companies need to back-test their content strategies to understand the customer’s demand which will help in amending those strategies over the period, giving you enough information regarding the content format that attracts the correct type of customers.
An article gives you more credibility for decision-making than an Ad, as the amount of content an article contains generates more authenticity for all the decision-makers in a business.
Some Latest Content Marketing Stats
- The top spot takes the ‘Video’ content. It is the most favoured format used by marketers in their content strategy.
- The best four formats used in the content strategy are Videos, Blogs, Images and Infographics.
- Analytics tools, Social Media Content and Email Marketing Software are businesses’ primary tools and technologies to boost content marketing.
- For B2B marketers, the best three owned media content distribution channels are a personal website, blog and email newsletter.
- Generating leads, finding new content ideas, and receiving high levels of online engagement through creating content are the most challenging factors marketers face with content marketing.
How New-Age Start-Ups Are Defining Their Digital Content Strategies
Online Content Marketing:
Your online content, more precisely your web pages, are a very effective and efficient way to put yourself on top of the search engine results pages (SERPs). Your customer will easily access your business at the right time.
Social Media Content Marketing:
Social media platforms such as LinkedIn, Instagram, Facebook, and Snapchat have a solid user base (in billions) that has leveraged new-age start-ups to reach the target audience more conveniently and creatively. Here the content marketing is shared in a multimedia format such as photos, videos, stories, and live recordings).
Infographic Content Marketing:
A creative way to explicate your complex data and contents in the easier way possible. It is a graphic format to showcase the information in a manner that is straightforward for all the members.
Blog Content Marketing:
Most widely used tool in the current market. A powerful type of inbound content to promote your business and blog articles. Social sharing is an essential aspect, enabling you to incorporate product information.
Podcast Content Marketing:
As of 2022, podcast platforms such as Apple and Spotify have more than 60 million podcast listeners. Businesses have realised that sharing their content as a podcast can create an impact and reach out to the right customer more effectively.
Video Content Marketing:
The recent trends in content marketing have shown more inclination towards video format. Most customers prefer video content over other forms to learn about the product and services. This format involves creativity and a learning experience in a small amount of time more efficiently. Boosting conversions, improving ROI and building relationships with buyers will undoubtedly boost sales and increase footfalls for a business.
Paid Ad Content Marketing:
A paid ad strategy is used to reach wider audiences and have a global presence. It is more beneficial when blended with inbound marketing. Social media, sponsored content, landing pages, and banners are one of the places where paid ads are dominant.